Reasons Why TWS Earphones are Popular
- Jan 26, 2024
- 2 min read
TWS earphones are True Wireless Stereo earphones, which completely abandon the wire connection method and mainly realize wireless transmission through Bluetooth technology. The main functions include listening to music, making phone calls, watching videos, playing games, etc. It also has great potential to host multimedia portals in the future.
In terms of product form, the most important feature of TWS headphones is that the two headphones exist independently. There is no wire connected to the input mobile device, nor is there a wire connection between the two headphones. It completely avoids the constraints of wires and can be worn on both ears, bringing a very flexible and convenient wearing experience. In terms of appearance design, most mainstream products on the market currently adopt two forms: "handle-shaped" and "bean-shaped". Some products focusing on the sports market adopt an ear-hook structure that is more stable to wear.

In addition to the convenient wearing method, another reason for the rapid popularity of TWS earphones is that as a mobile phone accessory product, it perfectly matches the mobile phone and has a richer functional experience compared to traditional earphones.
When TWS headphones were first born, they were criticized due to issues such as sound quality, battery life, and latency. However, their convenient wearing experience and lightweight and stylish design without any wires attracted the first group of users. With the continuous advancement of related technologies, the performance of TWS headsets has begun to gradually improve, and the user base has also begun to increase on a large scale.
In the past two years, the addition of many new features such as active noise reduction, call noise reduction, spatial sound effects, wireless charging, game mode, etc. have further improved the experience of using TWS headsets, and the sales of TWS headsets have increased rapidly. Currently, when walking on the streets and taking public transportation, TWS headsets, like mobile phones, have become the most photographed products.
The addition of the call noise reduction function allows the headset to provide clear call effects even though it is far away from the mouth. Coupled with the convenient call experience, it has become a must-have product for many business people; and the active noise reduction function has further improved The experience of using TWS headphones can still provide users with clear audio, video and audio effects in noisy environments.
Judging from the current functional application trends of TWS headsets, it may also be equipped with health monitoring, sports and other functions in the future. And it may also become an independent product with the development of technology, and audio playback can be performed without connecting to an audio device. And become an access port for the Internet of Things, expanding a variety of application scenarios.

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